Well aren’t you a punchy lil’ thing?!
Thank you for your interest in becoming a PUNCHY Ambassador. We are excited to get to know more about you and for you to get to know all about PUNCHY Arkansas Hard Seltzer.
What is PUNCHY?
5% ABV | 95 Calories | 0g Sugar | .5 Carb | Naturally Gluten Free
PUNCHY is your new go-to locally crafted hard seltzer made with delicious all-natural ingredients and fresh fruit flavors packaged in bright, colorful cans. Refreshing and bubbly, PUNCHY makes a great substitute to tonic or soda water in fruity cocktails!
PUNCHY is produced and packaged in Little Rock, Arkansas and is part of the Lost Forty Brewing family. Lost Forty is Arkansas’s biggest craft brewery and won best mid-size brewery in the US at last year’s Great American Beer Festival.
Who is PUNCHY for?
PUNCHY is for every adult 21+ who reaches for a light, fruity and refreshing hard seltzer while adventuring outdoors, cleverly crafting at-home cocktails, and everything in-between. The PUNCHY drinker is the lady in your mom’s book club AND the drag queen at your favorite night club. The woman owning the boardroom AND the dad working the grill in the backyard. If you like deliciously refreshing, locally-made and low-calorie adult beverages then PUNCHY is for you.
Become a PUNCHY Ambassador!
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• Get exclusive and/or early access to insider information about events, products, and collaborations. You’re basically a PUNCHY VIP.
• Get priority in feedback about future PUNCHY projects. We rely on our ambassadors to give us their honest opinions and help us understand what we can do better.
• Get FREE STUFF, like exclusive PUNCHY Ambassador pins and special insider discounts on certain PUNCHY merchandise products. You will also get a PUNCHY Ambassador Welcome Pack with everything you need to get started creating content and some awesome bonus items!
• Get mentioned on our social media channels which reach thousands across the state and region, and the chance to work with the Lost Forty social team on content collaborations.
• Get priority consideration for our PUNCHY influencer program, which comes with more opportunities for compensated brand collaborations with the PUNCHY branding team.
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We are always looking to partner with our Arkansas PUNCHY fam! Here are some things we look for when deciding if you are a good fit for PUNCHY.
• Age - Must be 21 or older.
• Fan - You are already familiar with and a big fan of PUNCHY Arkansas Hard Seltzer. We want to create authentic relationships with our PUNCHY-drinking community so having a genuine appreciation for our product is absolutely required before being considered for an ambassador relationship.
• Residency - Do you live in Arkansas at least part-time? PUNCHY is an Arkansas-Only brand and product. We are delighted when we see PUNCHY making trips around the globe, but our product and mission are deeply rooted in The Natural State and our ambassadors should be too.
• Gender Affirming and LGBTQA+ Friendly - We welcome ALL sexual orientations, genders, and gender expressions in our ambassador program. We support our LGBTQA+ community and strive to be inclusive and intentionally diverse. We expect ambassadors to share this commitment.
• Body Inclusivity - Body and ability inclusivity is an important part of our core values. We welcome bodies of all shapes, sizes, and abilities in our family of ambassadors.
• Content Style - We love having a wide range of styles and aesthetics representing PUNCHY in the digital space. Since PUNCHY is a drink for 21+ adults from all walks of life, we will NOT create official partnerships with content creators who are primarily focused on political content, who participate in incendiary speech, derogatory language, or encourage discrimination or promote violence or inequality of any kind on their platforms.
• Engagement - We will look through your publicly available engagement numbers and post consistency on your social profiles to see if we think PUNCHY content would be a good fit. We’re not always looking for the highest follower count either. There are several instances where a small, more engaged and niche audience is exactly who we are trying to reach about PUNCHY so if you have a lower number of followers, don’t think that disqualifies you from becoming an ambassador.
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Maintaining PUNCHY Ambassador status is pretty easy, we ask that you…
• Make 1 PUNCHY feed post a month on Facebook, Instagram, Twitter, TikTok, or Pinterest.
• On Facebook and Instagram, tag @PunchySeltzer in the body of the post, & the post must be public.
• On Twitter or TikTok, use the hashtag #PunchySeltzer in the caption/text.
• ANY Post on ANY social channel must also include the hashtag #PunchyAmbassador.
• Make 1 at least one 10+ second PUNCHY video, at least every 3-months. Your video can be a story, reel, TikTok, fleet, or live video with the product clearly visible for at least 7 seconds.
• On Facebook and Instagram tag @PunchySeltzer in the body of the post & the post must be public.
• On Twitter or TikTok use the hashtag #PunchySeltzer in the caption/text.
• There may be a few times a year when we have MAJOR news that we want to get out to as many people as quickly as possible. Ambassadors will have exclusive early access to some of these major announcements BEFORE the general public and we might ask you to participate in an organized marketing campaign. These instances will be rare and come with detailed instructions on what to do and where to post. They’ll often come with pre-made graphics or photos as well.